Frog Ventures
Year
June 2022
Client
Confidential
Overview
In this three-month project, we were challenged to design an application and create a go-to-market strategy for a startup with a mission to put data ownership back into the hands of the consumer through financial incentives.
Brief
How might we entice users to log into multiple social media platforms (Netflix, Spotify, Apple Health, etc.) within our application? How might we educate users about their personal data?
Role
Strategy Analyst
Approach Validation
We tested five value propositions with potential users. (n=1095)
Get Paid: 30-36% CI
A service that allows you to get paid in exchange for reselling your anonymized personal data (e.g. $15-$25/month, $200/ year, etc.)
Get Insights: 26-32% CI
A service that allows you to keep all your data safe in one place so you can see insights and trends about yourself (e.g. total amount of rides you’ve taken on Uber)
Earn Rewards: 17-22% CI
A service that allows you to share your personal data with brands you trust and earn rewards for it (e.g. travel points, free upgrades, etc.)
Get Promotions: 8-11% CI
A service that allows you to share your personal data to get hyper-personalized promotions/deals from brands you like and trust
Get Recommendations: 7-10% CI
A service that allows you to share your personal data to get activity/experience recommendations curated just for you
Research Participant
“It’s a necessary evil to use [social media], but I think there’s more room to be rewarded with the data that they generate. Usually when things are free, you’re the product.”
