APOLO
Year
March 2023
Client
APOLO
Overview
In March of 2023, I traveled to the mountains of Guatemala with Partners of the Americas to participate in the Farmer-to-Farmer Program (F2F) as a highly-specialized volunteer in digital marketing.
Brief
Develop a stronger digital media presence for APOLO, or the Association of Producers of Olopa. APOLO was established in 2005 to enable Guatemalan farmers in Olopa to receive fair market prices for the exports of their coffee. I was tasked with developing digital media assets that would gain APOLO exposure in the international market.
Role
Volunteer Designer
Brand Iterations
Sello Original
‘Apolo’ is not capitalized, the words are not inside of the stamp, and the corn plant, while historical to the region, is confusing on coffee bags.
Primera Versión
‘APOLO’ is capitalized, and the definition is included inside of the embossment, as well as the slogan and a coffee plant symbol. Gold is used to symbolize quality.
Versión Final
After speaking with stakeholders, we decided to incorporate the original stamp and corn plant to reflect the foundation of APOLO, while maintaining the gold.
Marca Original
I noticed that a popular trend in Guatemala was to use a combination of cursive and block lettering in signage and branding.
Primera Versión
I moved to incorporate more cohesiveness, while maintaining the brand colors. For style, I added in the Mayan symbol for plant.
Versión Final
The board of directors were comfortable with a more modern take, and also requested a bold red look.
